The Fairygodboss Resume Drop: A Valuable Tool for DISH’s Diversity Recruitment Strategy

The Landscape:

DISH is committed to embracing a diverse, equitable, and inclusive workplace where every team member is empowered to realize their full potential.

While there is still work to be done, their five-part strategy aims to improve diversity, equity, and inclusion at all levels — especially systematic — in order to be a workplace representative of the communities they live, work, and serve in. 

As part of this mission, DISH is always on the lookout for new and innovative ways to elevate their diversity recruitment efforts — that’s where Fairygodboss comes in!

The Objective

To advance their diversity hiring objectives in a competitive talent landscape, DISH partnered with Fairygodboss in 2021 and has remained an active partner since

How DISH Leverages Fairygodboss

Fairygodboss collaborates with DISH to determine what employer branding and recruitment marketing tactics will effectively aid in achieving their yearly objectives. Last year, one of DISH’s primary goals was expanding their pool of professional women talent. By utilizing the Fairygodboss Resume Drop, Fairygodboss was able to help DISH achieve this objective.

The Results

During the Resume Drop campaign, DISH received over 1,200 resumes from women job seekers. The organization then engaged with the talent leads who opted in to receive communications through a CRM campaign. This campaign yielded incredible results:

This success highlights the high level of engagement within the Fairygodboss community. As we can see, the 1,200+ candidates that DISH connected with through the Fairygodboss Resume Drop campaign were eager to receive, open, and click through the email. In addition, out of the 1209 leads, DISH received 291 applications equating to a 24% conversion rate. 

These candidates have been added to DISH’s talent pipeline for future vacancies — supporting their diversity recruitment efforts.