How a Global Tech Leader Attracted Top Talent and Strengthened Its Employer Brand

Company Overview:

A global technology giant with 10,000 employees and $164.5 billion in revenue (2024) faced an urgent challenge: attracting highly sought-after talent in AI, Machine Learning, and Data Science — all critical to their continued innovation.

Recruiting top-tier tech talent has never been easy, and for this company, the stakes were even higher.
They needed to:

• Solve critical hiring gaps in three highly competitive job categories.
• Attract a more diverse, dynamic talent pool.
• Reinforce their position as an Employer of Choice within the technology industry.
• Ensure consistent, high-impact employer branding across multiple platforms.

At the same time, cost-effectiveness remained a priority, with a strong focus on improving the Cost Per Hire (CPH) metric.

The Approach

To address these challenges, the company partnered with an all-in-one employer branding and recruitment solution. Together, they implemented a multi-pronged strategy:

1. Culture-Driven Job Promotion:
They infused every job listing and their company profile with rich storytelling about their unique culture, creating an emotional connection with candidates at the very first touchpoint.

2. Authentic Employee Stories:
Custom articles, feature videos, testimonials, and professional photo shoots brought the employee experience to life. Real voices and real moments helped candidates imagine their future within the company.

3. One Trusted Partner:
By working with a single provider for both branding and recruitment marketing, the company ensured alignment, consistency, and speed across every initiative.

4. Three Strategic Pillars:

• Awareness: Expanded their reach to a diverse range of candidates ready to solve cutting-edge tech problems.
• Spotlight: Enhanced their reputation as an Employer of Choice within the tech sector.
• Consistency: Delivered a uniform and compelling employer brand message across all touchpoints.

The Results

In just 12 months, the company achieved:

• 34 hires in hard-to-fill technical roles.
• A highly competitive $2,200 Cost Per Hire.
• Stronger brand awareness and a positive employer brand perception among target candidates.

By focusing on authenticity, consistency, and strategic storytelling, the company not only filled mission-critical roles — it also fortified its reputation as one of the best places to work in tech.